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Our Ethos

Castle Royal Service

The Royal Service Leader

Crown Residential’s focus is to create remarkable experiences for our esteemed partners and valued residents living in our managed communities.

Our emphasis on providing extraordinary client & resident care is the cornerstone of our ethos and is Royal Service. Royal Service was created by Crown’s CEO James Donnelly and modeled after Ritz-Carlton’s Legendary Service School.

ROYAL SERVICE

Crown Residential Leadership

Lindsay D. Norman

President

Lindsay D. Norman has been in property management for over 19 years and is a well-known and respected leader. Lindsay draws on her seasoned expertise in all facets of property management, operations, marketing, and development. Lindsay has managed all phases of multifamily assets from lease-ups to full-scale multi-million dollar renovations, maximizing return on investment. With over 12,000 units managed with several top nationwide developers and management companies such as ZRS, Alliance Residential, The Bainbridge Companies, and Mill Creek Residential, she has also overseen the sale and transfer of over $600 million in assets. She has managed high-rise, mid-rise, garden-style assets as well as single family rental homes on all levels throughout her career. Under Lindsay’s innovative guidance as President, Crown Residential has embarked on a myriad of exciting projects. As their portfolio of impressive rental communities expands, Crown Residential has entered into additional markets in the Southeastern United States. Lindsay specializes in relationship building with her teams and clients. Prior to joining Crown Residential, she has worked in several major markets including, Miami, Fort Lauderdale, Palm Beach, and New York City. Lindsay studied Marketing with a concentration in advertising at Florida Atlantic University.

James Donnelly

Chairman & Founder

James Donnelly is the Chairman & Founder of Crown Residential. He is also a CPA, angel investor, serial entrepreneur, and philanthropist.

Born in Ottawa, Canada, James worked for Arthur Andersen before co-founding one of Canada’s fastest growing investment companies. He moved his family to Florida in 1996.

He has been a member of the Young Presidents Organization since 1998 and is a past Chair of the Florida Chapter, past Chair of the Southern US Region, and sat on the International Regional Chairs Council.

In 2019, James received the Sun Sentinel’s Excalibur Business Leader of the Year for Broward County as well as the 2019 Terry Stiles South Florida Leadership Award presented by the Greater Fort Lauderdale Chamber of Commerce. James is a past Finalist of Florida’s Ernst & Young’s Entrepreneur of the Year Award. He has also been recognized in the South Florida Business Journal as one of Broward County’s Ultimate CEO’s, was inducted in 2014 into the Hall of Fame at Nova Southeastern University’s H. Wayne Huizenga School of Business and Entrepreneurship and was honored by Palm Beach Atlantic University in 2017 on Free Enterprise Day as a Companion Medalist.

Most recently, James was appointed to the Nova Southeastern University Board of Trustees and became a member of The Florida Council of 100. James is the Chairman of the Community Foundation of Broward, past Chair of the Broward Workshop, and sits on the Board of Advisors of the LeMieux Center for Public Policy at Palm Beach Atlantic University.

James holds a Bachelor of Commerce from Carleton University, and Chartered Professional Accountant designation from the Canadian Institute of Chartered Professional Accountants. His passions are his family, community, his company, and teammates, travelling, skiing, reading, and writing.

Ashley McIntosh

Vice President

Joining Crown Residential in 2023, Ashley McIntosh brings over 15 years of experience in the multi-family industry. Beginning her career in 2008 as a Pool Concierge in Atlanta, GA, Ashley found an instant connection with the industry and has matriculated through every onsite position until 2019, when she was promoted to Regional Property Manager at Greystar. Ashley was the 2021 Regional Manager of the Year and continues to strive for excellence in every journey she comes across. During her 4 years in the Regional Property Manager role, she oversaw lease-ups, stabilized assets, garden-style communities and participated in repositioning several communities from C class assets to A class assets. Ashley has had oversight in South Florida, Southwest Florida, Atlanta and North Carolina.

Although she has a wealth of knowledge, she is also a true servant leader who puts people first, always recognizing that they are the true competitive advantage. Ashley has participated in implementing several processes to forge efficiency and ease of work for the teams she serves. Ashley has a gift of connecting with the people she leads and is committed to the professional growth of her teams. Ashley serves on the Florida Apartment Association’s, Diversity, Equity and Inclusion Board as co-chair for 2024, the SEFAA 2024 Board of Directors, Chairperson for the annual Trade Show presented by SEFAA and is also a 2023 graduate of the Florida Apartment Association’s Leadership Lyceum course. Ashley has also been recognized as the 2021 Project Manager of the Year, for her efforts in the curation of the Diversity, Equity and Inclusion employee resource group, for the South Florida market at Greystar. Ashley studied Business Administration at Broward College and has committed herself to be a lifelong learner – capturing every opportunity to grow, every day.

Ashley currently resides in Pompano Beach, FL where she and her husband share 2 children. She and her husband serve the City of Pompano Beach through volunteering in sports, arts and entertainment. In her spare time, she enjoys reading, serving at her local church, watching Tiny Desk concerts and cooking!

Andrew Rahman

Director of Marketing

Andrew Rahman joins Crown Residential with over 10+ years of experience in the multifamily industry.

Prior to joining Crown Residential, Andrew held corporate and operation positions with notable organizations including Camden, Bainbridge, ranging from Regional Marketing Manger to the Groundskeeper positions. In addition to the variety of positions he has managed portfolios in the South Florida, Orlando, Jacksonville, Charlotte, Atlanta, Nashville, and Boston markets with unit counts ranging from 2500 to 10K+. His expertise includes marketing lease-up/development, rebranded, repositioned, work force housing, and stabilized assets. He is well-versed in digital and creative marketing along with project management which has been instrumental in the stabilization of over 8K units and exceeding budgeted occupancy goals. In addition to his professional accomplishments, he is also an active member of the SEFAA and AAGO apartment associations.

Andrew has attended the University of Florida for his Bachelor of Science in Public Relations, Seminole State College of Florida with his Associate of Arts in Marketing and the University of Miami for Digital Marketing. He is also certified with his Professional Certification of Marketing (PCM), Certification of Digital Marketing Professional (CDMP), Google Analytics, Google Ads, and Green Professional (GPRO).

Andrew currently resides in Miami, FL where he spends his time at the beach and spending time with his family and friends.

Lauran Batista

Director of Operations

Lauran brings 30 years of Property Management experience with a strong history of overseeing innovation and building technology.

Lauran joined the Crown Residential team in 2021 and previously served as Vice President of Operations and Administration for The Bainbridge Companies. During her tenure with Bainbridge, she was responsible for leading operational procedures, with a focus on efficiency with the use of technology. In addition, she created and enhanced front and back-end company operational procedures.

Prior to working with Bainbridge, she served as Software and Operations Training Manager for Archstone-Smith where she trained and supported hundreds of associates in all aspects of daily operations. She began her career in on-site roles and spent 13 years as a Property Manager.

During her career, she successfully implemented four software platforms changes, created global operational policies and procedures, led a team supporting 500+ associates and was an integral part of hundreds of acquisitions and dispositions.

She has earned a Florida Real Estate License, Community Association License, Certified Apartment Manager and studied Business Administration at Broward College.

Patti Jourdin

Regional Director

Patti Jourdin is a highly skilled property management specialist with over 30 years of experience in the industry. In 2023, she joined Crown Residential, bringing her extensive knowledge and exceptional leadership skills to the team.

Prior to joining Crown Residential, Patti held notable positions at Morguard, ZRS, Laramar, and Altman with an average portfolio of 2,500 units. Throughout her career, she has successfully managed lease-ups, stabilized, renovation and repositioning projects across a variety of property types, including garden, townhome, and mid-rise inventory.

Patti’s creative marketing and branding consistently delivers outstanding results by implementing innovative strategies to maximize occupancy rates and enhance resident satisfaction.

Recognized for her strong team development abilities, Patti fosters a collaborative work environment, empowering her staff to achieve excellence. Her exceptional leadership has not only resulted in streamlined operations but also in a track record of success and growth for the companies she has served.

Carlos Zamorano

Director of Accounting

Carlos has more than seven years of experience in accounting, finance, and real estate industry. He has extensive experience in financial statements preparation, budgeting, forecasting as well as cash flow management.

Carlos joined the Crown Residential team in 2022 and he has been instrumental in the adoption of comprehensive accounting solutions for our team, particularly in the areas of financial reporting and accounting operations for our real estate development and commercial real estate platforms.

Prior to joining Crown Residential, Carlos was the Accounting Manager for TRG Management Company, a subsidiary of The Related Group. While working at TRG Management, Carlos was responsible for overseeing accounting operations and financial reporting for several housing projects, including workforce and affordable.

Carlos holds a Bachelor of Business Administration in Accounting from Florida International University.

Sunny Riling

Controller

Sunny Riling has 25 years of accounting experience in construction and property management. Beginning her career in the construction industry, she worked for Transeastern Homes, the largest privately owned home builder in Florida prior to its acquisition by TOUSA, Inc. Sunny left the construction industry in 2008 for property management and has spent the last 14 years learning the industry and its unique accounting environment. She joined Castle Residential as the Corporate Controller in Oct 2021, and her extensive experience provides a bottom-to-top knowledge base that benefits a wide range of clientele.

Sunny is a Florida native, born in Ft. Myers, growing up in Broward and Miami-Dade counties. She graduated from Florida Atlantic University with a Bachelor of Business Administration, with a Major in Accounting.

Nicole D'Amico

Corporate Operations Manager

Nicole D’Amico is an experienced and dedicated Corporate Operations Manager with a strong background in the Property Management industry. With over 8 years of industry experience, Nicole has proven her expertise and versatility in various roles, starting as a Leasing Advisor and progressing through positions as an Assistant Property Director and Property Director. Nicole was the first Property Director hired with our company, and currently, she holds a position in the Home Office, where she excels in overseeing and optimizing operations for all properties and the company.

Nicole’s commitment to professional growth is evident through her active involvement with SEFAA, FAA, GNAA, etc. where she stays up to date on industry trends and collaborates with fellow professionals to drive excellence. With a diverse skill set, Nicole is proficient in a wide range of areas, including operation management, IT support, HR support, benefit administration, payroll management, sales, and various property management software systems such as MRI Software, RealPage, OneSite, Yardi Voyager, Yieldstar, and more. Her deep understanding of these tools enables her to streamline processes and enhance efficiency.

OUR TEAM

Local Experts

Crown Residential’s home office is located outside of Fort Lauderdale in Broward County and houses all operations from accounting to marketing. Our talented team goes beyond standard service to include a local resident services call center and creative team.

Crown Residential can provide unparalleled support due to our familiarity and proximity to assets in the Southeast. Owners have direct access to James Donnelly, CEO and Lindsay Norman, Vice President, for all client communications.

We know your asset was created to be distinct; it needs our local marketing expertise to highlight its individual personality in a sea of competition. With a combined 50+ years of Florida property management experience, Crown Residential will be your partner in producing ever-impressive results.

LOCAL EXPERTS

Our Services

PROPERTY MANAGEMENT

Property Management Services

Resident Management • On-site Team Management • Rent Collection
Accounts Payable • Renewals & Lease Expiration Management
Revenue Management • Green Initiatives & Full-Service Reporting
Due-Diligence

Comprehensive Marketing • Vacancy Analysis
Engagement/Management • Google Remarketing Campaigns
Google AdWords • Instagram • Facebook • SEO
SEM • Paid Social Management • Digital Media
Influencer Campaigns • Murals • Kiosk Advertising
Cross-Synergy Promotions • Realtor Engagement
E-Blasts • Events • Distribution Lists
Direct Mail • Reporting • Outreach

Resident Service Programs • Unique Events
Retention Programs • Reputation Management
Social Engagement • Surveying

Property Budgets • Financial Reports • Funding Requests
Cash Flow Analysis • Reforecasting • ROI Management
Operating Escrow Accounts • Tax Services
Daily/Weekly/Monthly/Quarterly Reporting
Capital Expense Management

LEASE-UP EXPERTS

Lease-Up Experts

Lease your newly available properties with the help of our Lease-Up Experts


The paramount step in expanding a property’s value is a sensibly crafted and well executed leasing strategy. Crown Residential’s individualized approach maximizes a property’s exposure from pre-launch buzz to the grand opening of the Leasing Gallery, and throughout stabilization. Every detail of the building’s brand personality is taken into account and used to hand select an onsite teams style, marketing materials, Leasing Gallery location and design.

Our hand-selected onsite team is tailored to your market with a customized uniform image and receives in-depth training designed for each property. Marketing and advertising decisions are guided by daily and weekly reports that closely monitor activity, traffic, marketing expenditures, and renter profiles.

DEVELOPMENT SERVICES

Development Services

Whether looking at a new site for acquisition or seeking financing, the assumptions an owner uses for underwriting are of the utmost importance. Through our extensive research and because we are local experts in the South Florida market, we are able to better prepare you. Throughout our collaboration, we provide comprehensive research on each phase of the project, providing the basis for making informed decisions.

• Acquisition/Financing Underwriting
• Market Reports
• Comparable Analysis
• Incentive Studies
• Neighborhood Studies
• Opinion Letters
• Adjustment Grids
• Residential Pro Forma

Every successful project is largely dependent on correctly executing the programming of a building at the product development stage. Crown Residential’s breadth of experience allows us to focus on the countless variables present at this stage and to develop a full understanding of the specific challenges and assets of every property. Creative and collaborative thinking at this juncture is the cornerstone of a successful project.

• Floor Plan Analysis
• Unit Mix Recommendation
• Interior Design
• Architectural Consultation
• Amenity Programming
• Finish Selection
• Interior Layouts

ELEVATED RESIDENT EXPERIENCES

Elevated Resident Experiences

Elevated Resident Experiences


We provide elevated resident experiences from clever common area and amenity planning to the diversity of our community events. We always greet our residents and guests with a smile which is the Crown Residential way. Our motto is to make an apartment a home, and a building a community.

We take a community-connected approach to foster relationships with our residents and local businesses by implementing authentic and thoughtfully crafted experiences. They allow residents to build friendships and a home lifestyle that becomes part of their daily living. From curated library books and art to yoga on the lawn and cooking with world-renowned French pastry chefs, we bring an experiential feeling that goes far beyond a typical managed community. Too often, the focus is placed on capturing the initial lease. Once a prospect becomes a resident, little is done to retain them. Our focus is to keep our current residents beyond satisfied, get them involved and integrate their feedback into our community lives.

We specialize in custom amenity management and the right mix of services that are key to a satisfied resident. We draw upon our seasoned experience to sustain the lifestyle and amenities of tomorrow. Our concierge services are tailored with genuine warmth and care.

Marketing

TECHNOLOGY MEETS HUMANITY

Technology Meets Humanity


We bring a face-to-face approach to tailoring our best -in -class integrated technology software and applications to your specific project. We know in this ever -changing multifamily market it is paramount to ensure you have real -time data tracking and accurate reports which help to make critical decisions in increasing velocity and mitigating vacancy loss. Through in -person face -time, we meet to dissect and interpret the reports, staying connected to the project personally and maximizing results.

Crown Residential is forward thinking, technologically advanced and completely paperless. We use cloud-based storage and have integrated property management software platforms with efficient user interfaces. Our tech allows us to keep costs low without sacrificing service. Electronic documentation allows us to have a seamless accounting process which includes more efficient budgeting and financial management.

Our platforms include:
Realpage Onesite Leasing and Rents with Business Intelligence, Custom Reporting, Dashboards E-Reputation Management Modern Message Digital Market Surveys Jobvite Blue Moon Online Leases Expensify Digital Expense Management Castle University and Grace Hill Custom Online Training Vero Fraud Protection Software Costar and Axio Metrics Analytics Conservice/Velocity Utility Billing Services E-Renter Plan/Jetty Renter’s Insurance OKTA Single Sign On Yieldstar Revenue Management GridVendor Online Vendor Management e-Concierge Apps: ButterflyMX Livly HelloAlfred Rise Mobile Doorman Yext

MARKETING MAVENS

Marketing Mavens


Even perfectly designed properties need the right marketing plan to reach their fullest potential, which we achieve by providing a well-executed marketing plan.

Crown Residential recognizes how to properly position a property, effectively deliver collateral to introduce the property to the marketplace and achieve maximum visibility among the target audience. Our in-house marketing team will work closely with you or your third-party selected creative agency in a briefing session. We want to be certain that a complete understanding of the positioning, tone, and sensibility of the property as well as the key messages which are to be conveyed through our marketing materials.

STRATEGIC BRANDING

Strategic Branding


A creative, personally crafted approach ensures that every client of Crown Residential receives the individualized attention needed to achieve the highest potential value of their asset. Our discerning eye and innate understanding of the varied elements that lead to the highest and best results set Crown Residential apart. Of equal importance is our commitment to “Royal Service” and accountability to our clients — delivering cost-effective solutions is our utmost priority.

CREATIVE SERVICES

Creative Services


Based on years of success with countless residential properties, Crown Residential is capable of designing and implementing a custom branding and marketing campaign for each property. Let us guide you through the process.

Marketing Budget
Creative Development
Press Strategy
Digital Advertising & Media Schedule
Brand Identity
Logo Design
Custom Website Design
Collateral & Signage Design
Social Media Campaigns
Search Engine Optimization

Strive for 5

We provide elevated resident experiences from clever common area and amenity planning to the diversity of our community events. We always greet our residents and guests with a smile which is the Crown Residential way. Our motto is to make an apartment a home, and a building a community.

We take a community-connected approach to foster relationships with our residents and local businesses by implementing authentic and thoughtfully crafted experiences. They allow residents to build friendships and a home lifestyle that becomes part of their daily living. Our focus is to keep our current residents beyond satisfied, get them involved and integrate their feedback into our community lives.

We specialize in custom amenity management and the right mix of services that are key to a satisfied resident. We draw upon our seasoned experience to sustain the lifestyle and amenities of tomorrow. Our concierge services are tailored with genuine warmth and care.

OUR Locations

BUZZ

Through our commitment to our teammates, partners and our community, Crown Residential cares about social responsibility and our purpose in making an impact on the lives of our fellow neighbors, friends and residents. We value our society and have integrated this care into the framework of our identity through establishing the CRCares program. CRCares was officially formed in 2010 with the vision of developing our already strong philanthropic base. We empower teammates to give back to the community through their participation in CRCares.

Each year CRCares offers support to various organizations including:

Boys & Girls Clubs
United Way
American Cancer Society
Community Foundation
Children Services Council
211
Prestige Club
Urban League
Many other worthy causes

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